Self-Paced
$497
You get the workouts and the protein plan, and you run them on your own.
- The 30-minute strength workouts, set by set
- Your protein and macro targets
- A weekly check-in checklist
For women who want the plan without the coaching.
Built for
KELLEY BURNHAM
Turn the women over 40 who follow you into $15K+ a month. Guaranteed in 90 days, or we pay you.
You keep posting and teaching. We build and run the rest. Nothing comes out of your pocket.
Right now, you only get paid for your time.
So it can’t grow without you. You’re working in the business, not on it.
Now
Capped by your hours
Your coaching rounds are paid round by round, so your income follows the hours you coach. More income means more of your hours.
With us
A program that scales without you
We build it in parallel, on top of what you already do. It keeps growing without taking more of your time.
Your time stays set. Only what we agree on for the group, usually a weekly group call and coaching calls.
Creators we’ve built this for
We’ve run sales inside offers doing $1M+ a month.
Kavi and Riley worked as sales reps and sales managers on these teams. The same playbook runs your program.
What’s the catch?
There’s no fee. We’re paid from what your program sells, so if it sells nothing, we earn nothing.
You
- Keep posting. We plan the ideas with you and schedule every post.
- Teach one live class a week. We write the slides and fill the room.
- Teach your students. We set up how they’re taught so it fits your week.
About 4 hours a week, once it’s running.
Us
Offer
- Your program, its name and outline
- Pricing and payment plans
Funnels
- Weekly class sign-up page
- Video page for between classes
- Application and booking
- Low-ticket VIP offer
Your live class
- Slides and script
- Promotion every week
- Replay and follow-up
Emails and texts
- Reminders so women over 40 show up
- Follow-up after every class
- Broadcasts to your list
Content
- Post ideas and scripts
- Editing
- Batching and scheduling
Sales
- Setters and closers, hired, trained and managed
- Your DMs answered
- Sales scripts
Payments
- Stripe and Whop set up
- Refunds and disputes handled
- Paid out to you every month
Your students
- Onboarding and support
- Delivery set up around your week
- Testimonials and case studies
Tracking
- CRM and automations
- Daily sales reports
Ads, once it pays for them
- Ad scripts and creative
- Running and testing campaigns
$0 out of your pocket
Hit it, or we pay you.
- Day 0Your program launchesLive within 30 days of your go.
- Day 90A $15K monthin program sales, by day 90.
If we hit it
Your program is doing $15K a month, and we keep growing it with you.
If we don’t
We pay you $2,500. Then we decide together whether to keep going.
- Late going live? We pay you $1,000 for every week past 30 days.
- Nothing comes out of your pocket.
Your side: post with the class link, teach the weekly class, show up for launch, and OK the copy within 48 hours.
How your program runs
Your followers come in through a free class every week. We do everything after that.
Every week
Your posts, stories and livesEvery post points to the free class.
Free class sign-up page (the webinar)A free 60-minute live class every week. Women over 40 sign up here, then come back each week.Open
Emails, texts and callsReminders so they show up, follow-up after the class.
Book a call on the classOur team takes the call. They enroll.
VIP offer, straight to checkoutA small first step, then a call to upgrade.LockedBetween classes
Video page in your bioUp between classes, so calls keep coming in.Locked
Application and bookingThen the same sales call.LockedLater
Paid ads, once the program pays for themNew women over 40 into the class every week, not only your followers.
Open: the draft offer
Lean & Strong After 40
12 weeks of strength training and protein coaching to lose body fat and build muscle after 40.
A draft offer. Some of it will change when we build it with you.
- New
Strength and protein built for women over 40, taught by a mom of 4 who trains the same way.
- The result
Lose body fat and build muscle in 12 weeks, on about 30 minutes of training a day.
- Without the effort
No guessing: the workouts are written out set by set, and the protein targets are done for you.
- Proven
Kelley's own before and after, and the reels and comments from women her age who train with her.
- Guaranteed
If you do the work and don't see your body change, we keep coaching you free until you do.
Lean & Strong Coaching
$2,000
You get the plan plus Kelley's coaching, so you keep going when life gets busy.
- Everything in Self-Paced
- A weekly live group coaching call
- Form and food feedback inside the group
- 12 weeks, start to finish
The program most women join.
Lean & Strong VIP
$3,500
You get Kelley's closest attention and a plan fitted to your body and week.
- Everything in Coached
- A plan built around your week and your equipment
- Direct messages with Kelley between calls
A few spots a month.
Built on what you already teach: strength training, protein and macros for women in midlife, from a mom who does it herself.
Open: the numbers
The math, from your own numbers
A model, not a promise. Every rate below is an assumption, shown so you can check it.
| A month | New content only | + Back catalog and VIP | + Ads |
|---|---|---|---|
| Instagram views | 40,000 | 80,000 | 80,000 |
| Sign-ups from ads | – | – | 300 |
| Sign up for the free class | 400 | 800 | 1,100 |
| Show up live | 100 | 200 | 275 |
| Join the core program ($2,000) | 4 | 8 | 11 |
| Join VIP ($3,500) | 0 | 1 | 1 |
| Program sales | $8,000 | $19,500 | $25,500 |
Where each number comes from
- Her last 3 reels pulled 15.2K, 18.1K and 20.6K views (signed out, Nov 5, 2026). We count about 40,000 a month, rounded down from roughly 8 posts.
- We assume her older reels and posts bring about as many views again each month. This is an assumption.
- 1% of views sign up. 25% of sign-ups show up live. 4% of the people live join the core program.
- VIP: 1 a month, out of everyone who joins.
- Ads: 300 more sign-ups a month, once program sales pay for them. Same rates after that.
- Her TikTok and YouTube
- Her Facebook
- Her email list
- Replay viewers
- Her current coaching rounds
A month is about 4 weekly free classes. The $15K guarantee counts sales from all of these.
Your free class page
Written for women over 40 who want to lose body fat and build muscle. It’s live, so click around.
Open: your class slides
The first 12 slides of your free class
With what you say on each one. The rest of the class unlocks on the call.
Everything we built
See how we work
Who you’d work with
What women over 40 ask us first
Why would you pay for all of this?
Because we’d rather build it right from the start. A lot of the businesses we work with already hit big numbers, slid back, and kept habits that are hard to undo. That causes friction. Starting with you, there’s none of that: you teach, we run everything else, and it all fits together. We see more room to grow here, and as partners we only win when you do. We also get our software and tools cheaper through our partners than you could on your own.
What if I’m not good at presenting?
Most creators we work with felt the same at first. It’s on Zoom, not a stage, and you’re teaching what you already explain in your posts. We write the slides and the script, walk you through it before your first one, and our team runs the tech and the chat so you only have to teach.
Do I need a program already?
No. We build it from the questions your followers already ask you. You teach it.
Are my followers really buyers?
If they ask you how you did it, some of them are. The free class shows it fast: you see who signs up, who shows up and who books a call.
I work full time. Can I still do this?
Yes. It’s built around about 4 hours a week: a few posts, one evening class and time with your students. You pick the class night.
What happens after 90 days?
Your program keeps running every week. If it hit a $15K month, we keep growing it. If it didn’t, we pay you $2,500 and decide together whether to keep going.
Do I have to pay for anything?
No. No fee and no software to buy. We pay for the tools, the build and the launch.
Book a call
We take on 2 partners at a time.
Can't see the calendar? Book here